Career Branding for Experienced Professionals
Career strategy and professional branding designed to help you return, redirect, or rise.
Your experience holds value—but your résumé, LinkedIn profile, and professional narrative must communicate that value clearly.
KE Branding combines career strategy with customized writing to help you define what differentiates you, connect your experience to your target opportunities, and present a consistent professional brand throughout your search.
More Than a Résumé
A strong career brand does more than document where you have worked. It shows employers what you can contribute next.
Together, we’ll identify the experience, strengths, accomplishments, and themes that distinguish you from other candidates. Then, we’ll translate that information into career materials that support your specific goals.
Whether you are returning to the workforce, redirecting your career, or preparing to rise into greater responsibility, your strategy begins with a clear understanding of where you are going.
Career Branding Packages
Choose the level of strategy and support that fits where you’re headed.
Career Brand Foundation — $749
Build the foundation for your next move.
Designed for professionals who have a clear target and need a strategically positioned résumé that communicates their experience, accomplishments, and value.
Includes:
- 60-minute Career Brand Strategy Session
- Target-role positioning and value proposition
- Customized, ATS-compatible résumé
- Two rounds of collaborative revisions
Career Brand Suite — $1,195
Create a consistent brand across your résumé, LinkedIn profile, and professional conversations.
Designed for professionals who need to strengthen how they present themselves throughout the job-search and networking process.
- 75-minute Career Brand Strategy Session
- Target-role positioning and value proposition
- Customized, ATS-compatible résumé
- Strategically optimized LinkedIn profile
- Networking introduction and elevator pitch
- Two rounds of collaborative document revisions
Career Brand Intensive — $1,895
Build your brand—and a practical strategy for activating it.
Designed for professionals navigating a significant transition, competitive search, or senior-level move who need comprehensive branding and individualized support.
- 90-minute Career Brand Strategy Session
- Target-role positioning and value proposition
- Customized, ATS-compatible résumé
- Strategically optimized LinkedIn profile
- Networking introduction and elevator pitch
- Interview narrative and talking points
- Two individual coaching sessions
- Personalized 30-day activation plan
- Two rounds of collaborative document revisions
How the Career Branding Process Works
1. Define Your Direction
We begin by discussing your experience, goals, target opportunities, challenges, and the value you want employers to recognize.
2. Clarify Your Positioning
We identify your strongest differentiators, relevant accomplishments, leadership themes, and professional value proposition.
3. Develop Your Career Materials
I translate that strategy into customized materials that communicate your experience clearly and support your target opportunities.
4. Refine and Activate Your Brand
We collaborate through the revision process to ensure your materials feel accurate, compelling, and aligned with your goals. Depending on your package, we may also develop your networking, interview, and job-search strategy.
Personalized Strategy. Direct Collaboration.
You won’t receive a generic template or a résumé assembled from keywords alone.
You’ll work directly with me throughout the process. I’ll ask targeted questions, uncover the details that strengthen your story, and develop materials grounded in your actual experience and career goals.
Executive, C-suite, and multi-target engagements may require a customized scope and investment.
Not sure which package fits?
If you already know what type of opportunity you want to pursue, we can identify the right level of branding and strategic support during a complimentary 15-minute consultation.
If you’re still comparing potential career paths, begin with the Career Direction Lab before investing in new career materials.
KE Branding 